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If you’re considering marketing automation for your company, it’s important to have a good understanding of what to expect, and what the key benefits are before you begin comparing the various tools.

At a fundamental level, marketing automation is about optimization.

From optimizing your staff’s time, to optimizing which customers your sales team focuses their effort on, the scope of marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.

We’ll walk through many of the ways that marketing automation can be used throughout this post, but let’s start off with some of the macro-level benefits that marketing automation has on the business as a whole.

How does marketing automation benefit a business overall?

These are, in my opinion, the five key company-wide benefits of implementing a marketing automation solution.

1. Reduce your staffing costs

Using marketing automation software, one employee can compete with a 50-person marketing and sales department. How? By setting up lead nurturing and marketing campaigns that are automatically triggered based on certain criteria.